If you’re wondering how much a copywriter in Dubai costs, this depends on many factors. The answer, therefore, is not always straightforward. The cost of hiring a copywriter in Dubai can vary widely depending the copywriter’s experience, the scope of the project and the industry you’re in.
Factors That Affect the Cost of a Copywriter in Dubai
The more experienced and skilled a copywriter is, the higher their fees are likely to be. A copywriter with a strong portfolio and years of experience under their belt will command higher rates than a novice writer. On average, freelance copywriters in Dubai charge around AED 500 to AED 2,500 per project or anything from AED 100 to AED 500 per hour. However, more experienced and highly skilled copywriters may charge higher rates. Some copywriters in Dubai charge per word and the rates can be anything from AED 0.8 to AED 2 per word.
Scope and Complexity of the Project
The scope and complexity of your project will also play a significant role in determining the cost of a copywriter in Dubai. A simple blog post or product description may be relatively inexpensive, while a long-form article may require more time and expertise and therefore cost more.
If a client needs a simple and short one-page press release writing, then I normally charge a fixed price of around AED 500. If the press release is longer than one page and the subject matter is complex, then I would charge AED 1.5 per word. With this in mind, for a 500-word press release, the client might pay between AED 600 – AED 750.
If a client requires some SEO-friendly website content, then I would estimate how long the project would take in days or weeks and quote a flat fee. This kind of request takes longer because of researching the correct keywords and the subject matter.
Hourly Rates vs. Monthly Retainer
If you require regular work from a copywriter on a monthly basis, it could work well for both parties, if you set up a monthly retainer. This is a pre-determined fee paid upfront, for a set amount of work to be completed over a specific period. For example, you might wish to stipulate a certain number of blogs, articles or press releases are written per month in addition to a set number of ad-hoc proofreading requests.
If you’re working with a copywriter for a larger project, you can always negotiate the price to ensure you’re getting a fair deal. If you have a clear budget and scope of work in mind, ensure this is discussed in advance.
Ultimately, the cost of a copywriter in Dubai will depend on several factors and can vary from one copywriter to another. Please contact me so we can discuss your specific copywriting requirements and work to your budget.