Project

Jumeirah Hotels and Resorts

This luxury hotel chain has a portfolio of 24 hotels, located across the Middle East and Europe. I was responsible for promoting, enhancing and protecting the public image and reputation of the Jumeirah Group, its brands and businesses worldwide, through professional content generation. I created content for press releases, blogs, websites, magazines, marketing and social media channels. I also supported PR campaigns that generated international media coverage.

Brief

A light hearted story to promote Jumeirah Group’s pet friendly hotel in Dubai to the USA market to raise brand awareness.

Solution

Staged a photoshoot at the hotel with the Animal Agency to showcase pampered pets relaxing at the luxury property. A press release was issued, along with a series of images, which subsequently featured in Condé Nast Traveler, USA.

Link

www.cntravler.com