Project

The Ghobash Group – A privately-owned conglomerate whose businesses span seven major industries, across 35 countries.

Brief

Create engaging copy for the Group’s new website with a friendly, more welcoming tone of voice.

Solution

It was important to keep the corporate style however the client was looking to adopt a more informal and conversational tone. The new copy is more concise, appeals to the target audience and is easier to understand.

Link

www.ghobash.com